It must have been over 20 years ago that our Trustees asked me, as Head of PR,  to devise a slogan that would prevent the impulse buying of dogs as presents. Out of the dozen or so suggestions offered, they seemed to like one in particular, and “A dog is for life, not just for Christmas” was born.

Over the years, it’s been hi-jacked by a number of different people. I’ve seen “God is for life, not just for Christmas”, “Brussels sprouts are for life…”, “A no claims bonus is for life…” and even one involving a product sold by a chain of adult shops that I won’t explain here. 

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